Free Instagram DM templates
216 copy-and-paste openers and follow-ups, grouped by who you're reaching. Every one is written in spintax, so each person gets different wording.
6 templates · for coaches
Instagram DM Templates for Coaches
{Hey|Hi|Yo} {firstname}! {Saw|Noticed} your post about your {fitness|health} journey, {love|really respect} the consistency. {Quick question|Curious}: what's the {one thing|biggest thing} holding you back right now?Open templates → 6 templates · for agencies and freelancers
Instagram DM Templates for Agencies
{Hey|Hi} {firstname}! {Came across|Found} {username} and {love|really like} what you're building. {Quick question|Curious}: are you getting most of your {customers|clients} from Instagram {yet|right now}, or mostly word of mouth?Open templates → 6 templates · for real estate agents
Instagram DM Templates for Real Estate Agents
{Hey|Hi} {firstname}! {Saw|Noticed} you're {house hunting|looking at homes}, {exciting|such a fun stage}! {Are you|Are you guys} {looking in the area|set on a neighbourhood} yet, or still {exploring|figuring it out}?Open templates → 6 templates · for brands
Influencer Outreach DM Templates for Instagram
{Hey|Hi} {firstname}! {Big fan|Loving} your {content|videos}, the {editing|style} is {so good|next level}. We're {looking for|lining up} creators for a {paid collab|paid campaign}. {Open to it|Interested}?Open templates → 6 templates · for local businesses
Instagram DM Templates for Local Businesses
{Hey|Hi} {firstname}! {Saw|Noticed} you're {local|in the area} and {love|into} {good food|trying new spots}. We just {opened|launched} {down the road|nearby}, {first visit is on us|want a free first visit}? 😊Open templates → 6 templates · for fitness coaches
Instagram DM Templates for Fitness Coaches
{Hey|Hi|Yo} {firstname}! {Saw|Noticed} your {training|gym} posts, {love|respect} the consistency. {Quick question|Curious}: what are you {working towards|training for} right now?Open templates → 6 templates · for personal trainers
Instagram DM Templates for Personal Trainers
{Hey|Hi} {firstname}! {Saw|Noticed} you train around [area] too. I'm a {personal trainer|PT} at [gym]. {Quick question|Curious}: are you {training on your own|following a plan} at the moment?Open templates → 6 templates · for business coaches
Instagram DM Templates for Business Coaches
{Hey|Hi} {firstname}! {Came across|Found} {username} and {like|really like} what you're building. {Quick question|Curious}: what's the {biggest thing|main thing} on your plate this {quarter|month}?Open templates → 6 templates · for life coaches
Instagram DM Templates for Life Coaches
{Hey|Hi} {firstname}, {your post|what you shared} about {starting a new chapter|making a change} really {stuck with me|resonated}. {How's it going so far|How are you finding it}?Open templates → 6 templates · for nutritionists and dietitians
Instagram DM Templates for Nutritionists
{Hey|Hi} {firstname}! {That meal prep|Your recent meal} looks {great|really good}. {Quick question|Curious}: are you {working towards something|aiming for a goal} with food right now, or just {enjoying it|cooking for fun}?Open templates → 6 templates · for med spas
Instagram DM Templates for Med Spas
{Hey|Hi} {firstname}! We're a {med spa|clinic} in [area] and {saw|noticed} you're into {skincare|self-care} too. {Quick question|Curious}: is there a {treatment|skin goal} you've been {curious about|thinking about}?Open templates → 6 templates · for hair salons and stylists
Instagram DM Templates for Hair Salons
{Hey|Hi} {firstname}! I'm a stylist at [salon] in [area]. {Love|Really like} your {hair|style} in your recent post. {Who does it|Are you happy with your current stylist}?Open templates → 6 templates · for barbers
Instagram DM Templates for Barbers
{Yo|Hey|What's up} {firstname}! I cut at [shop] in [area]. {Who's doing your cuts right now|Where you getting cut these days}?Open templates → 6 templates · for tattoo artists
Instagram DM Templates for Tattoo Artists
{Hey|Hi} {firstname}! {Saw|Noticed} you {love|collect} [style] work too. {Your|That} [tattoo] is {beautiful|so clean}. {Got any ideas|Anything} you've been {wanting|planning} to get next?Open templates → 6 templates · for photographers
Instagram DM Templates for Photographers
{Hey|Hi} {firstname}! {Congrats on|Saw your news about} [occasion]! {Have you|Are you} {thinking about photos|planning a shoot} for it yet?Open templates → 6 templates · for wedding vendors
Instagram DM Templates for Wedding Vendors
{Congratulations|Congrats} {firstname}! {What a proposal|That ring}! {Have you|Have you two} {set a date|picked a season} yet, or still {enjoying the moment|celebrating}?Open templates → 6 templates · for dental practices
Instagram DM Templates for Dentists
{Hey|Hi} {firstname}, {welcome to|congrats on the move to} [area]! We're [practice], a dental practice {nearby|down the road}. {If you're|In case you're} looking for a new dentist, {happy to help|glad to answer questions}.Open templates → 6 templates · for chiropractors
Instagram DM Templates for Chiropractors
{Hey|Hi} {firstname}! {Saw|Noticed} you're a [runner/climber/lifter] too. I'm a chiropractor in [area]. {How's the body holding up|Staying injury free} with all that training?Open templates → 6 templates · for gyms and studios
Instagram DM Templates for Gyms
{Hey|Hi} {firstname}! [Name] here from [gym] in [area]. {Saw|Noticed} you're into {training|fitness} too. {Fancy|Want} a {free class|free day pass} {on us|to try us out}?Open templates → 6 templates · for restaurants and cafes
Instagram DM Templates for Restaurants
{Hey|Hi} {firstname}! [Name] here, I run [restaurant] in [area]. {Love|Really enjoy} your food posts. {Have you|Ever} {tried|been to} us yet?Open templates → 6 templates · for ecommerce brands
Instagram DM Templates for Ecommerce Brands
{Hey|Hi} {firstname}! [Name] here, founder of [brand]. {Saw|Noticed} you're into [category] too. {Quick question|Curious}: what's the {one thing|main thing} you look for when you buy [product]?Open templates → 6 templates · for clothing brands
Instagram DM Templates for Clothing Brands
{Hey|Hi} {firstname}! {That fit|Your outfit} in your last post is {so good|clean}. {I run|We're} [brand], a small [style] label. {Think you'd like|Feel like you'd vibe with} our [piece]. {Want a look|Can I send it}?Open templates → 6 templates · for SaaS founders
Instagram DM Templates for SaaS Founders
{Hey|Hi} {firstname}! {Quick question|Curious}, as someone who [does the job your users do]: how do you {handle|deal with} [task] right now?Open templates → 6 templates · for recruiters
Instagram DM Templates for Recruiters
{Hey|Hi} {firstname}! {Really like|Love} your work, especially [piece]. {Quick question|Curious}: are you {open to|thinking about} new roles at the moment, or {happy where you are|settled}?Open templates → 6 templates · for UGC creators
Instagram DM Templates for UGC Creators
{Hey|Hi} {firstname}! {Big fan of|Really like} [product] from {username}. I'm a UGC creator and I {already|actually} {use|love} it. {Do you work with creators for content|Are you open to UGC} at the moment?Open templates → 6 templates · for creators
Instagram DM Templates for Pitching Brands
{Hey|Hi} {firstname}! I'm [name], I make [type] content for [audience]. I've {used|loved} [product] for [time] and {mention it|show it} {all the time|a lot}. {Are you working with creators|Open to partnerships} this [season]?Open templates → 6 templates · for podcast hosts
Instagram DM Templates for Booking Podcast Guests
{Hey|Hi} {firstname}! I host [podcast], a show about [topic] for [audience]. {Your post about|What you shared on} [topic] {stuck with me|was great}. {Would you be open to|Any interest in} coming on as a guest?Open templates → 6 templates · for web designers
Instagram DM Templates for Web Designers
{Hey|Hi} {firstname}! {Love|Really like} what you're doing with {username}. {Quick one|Small thing}: {noticed|saw} your {link in bio|website} [specific issue]. {Want me to send|Mind if I share} a {quick|couple of} {fix|ideas}?Open templates → 6 templates · for social media managers
Instagram DM Templates for Social Media Managers
{Hey|Hi} {firstname}! {Love|Really like} {username}. Your [post] {did really well|got great engagement}. {Quick question|Curious}: do you {run your social yourself|handle the posting yourself}?Open templates → 6 templates · for video editors
Instagram DM Templates for Video Editors
{Hey|Hi} {firstname}! {Loved|Really enjoyed} your reel about [topic]. {Quick question|Curious}: do you {edit|cut} your videos yourself?Open templates → 6 templates · for course creators
Instagram DM Templates for Course Creators
{Hey|Hi} {firstname}! {Love|Really like} your [skill] progress posts. {Quick question|Curious}: what's the {hardest part|trickiest bit} for you right now?Open templates → 6 templates · for mortgage brokers and loan officers
Instagram DM Templates for Mortgage Brokers
{Hey|Hi} {firstname}! {Saw|Noticed} your post about {house hunting|saving for a home}. {Exciting|Big step}! {Are you|Have you} {at the looking stage|started looking}, or still {saving|planning}?Open templates → 6 templates · for insurance agents
Instagram DM Templates for Insurance Agents
{Congrats|Congratulations} on [news], {firstname}! {That's huge|So exciting}. {How's it all going|How are you settling in}?Open templates → 6 templates · for interior designers
Instagram DM Templates for Interior Designers
{Hey|Hi} {firstname}! {Love|Really like} the {progress|reno} on your home. {Which room|What space} are you {tackling next|working on now}?Open templates → 6 templates · for event planners
Instagram DM Templates for Event Planners
{Hey|Hi} {firstname}! {Saw|Noticed} you're planning [event]. {So exciting|How fun}! {Have you|Are you} {got a date|set on a theme} yet?Open templates → 6 templates · for artists
Instagram DM Templates for Artists Selling Art
{Hey|Hi} {firstname}! {Saw|Noticed} you {love|collect} [style] art. I'm a [painter/illustrator] and {just finished|recently made} a piece I think you'd {like|enjoy}. {Want to see it|Can I share it}?Open templates →
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