Workflow opener
First touch, no pitch · 8 versions
{Hey|Hi} {firstname}! {Quick question|Curious}, as someone who [does the job your users do]: how do you {handle|deal with} [task] right now?
Instagram DM templates for SaaS founders
Six DM templates for SaaS founders reaching users and buyers on Instagram, from solo creators to small business owners. Spintax gives every message its own wording, and the openers start with a question about their workflow.
6 templates, ready to paste.
Purple is a placeholder the extension fills in. Pink is spintax: one option is picked for each person. Replace anything in [square brackets] with your own details.
Pain check
When they post about the task · 32 versions
{Hey|Hi} {firstname}, {saw|read} your post about [task]. {Relatable|Felt that}. Is it more {the time it takes|keeping track of it all} or {the tools|the cost}?
Trial offer
After they reply · 16 versions
{That's really common|Makes sense}. I'm building [product] for {exactly that|that problem}. {Want to try it free|Happy to set you up with a free trial}? {No card needed|No pressure} if it's not for you.
Feedback ask
Product research · 16 versions
{Hey|Hi} {firstname}, I'm the founder of [product]. {Would you mind|Could I ask} {two quick questions|a quick question} about how you [task]? {Trying to build the right thing|Genuinely trying to learn}.
Follow-up #1
+4 days, no reply · 8 versions
{Hey|Hi} {firstname}, {just bumping this|circling back} in case it got buried. {No pressure|Totally fine if not}, happy to answer any questions.
Last follow-up
+10 days, no reply · 32 versions
{Hey|Hi} {firstname}, {last one from me|I'll leave it here}! If {the timing's off|it's not a fit}, {no worries at all|totally get it}. {Thanks for reading|Appreciate your time}!
Make it yours. See every version.
Edit any template below and shuffle through recipients to see exactly what each person would receive.
Wrap options in {curly|braces} to spin them. Paste the template straight into IG Outreach Pro; it's the same syntax.
coach.marissaInstagram
How SaaS founders get replies, not blocks.
- 01
Lead with the problem
Ask how they handle the task your product helps with. People talk about their problems more readily than they read about features.
- 02
Target your user, not founders in general
Followers of tools adjacent to yours and people in your users' niche hashtags are a better list than #startup.
- 03
Offer a trial or a walkthrough
A free trial or a short demo is the natural next step. Skip the feature list.
- 04
Ask for feedback even if they don't buy
A no with a reason is useful product research.
Send these to hundreds of potential users. Without typing one.
IG Outreach Pro finds potential users by hashtag, by the followers of an account or from your own list, spins a different version of your template for each one, sends from your own account at the pace you set, and follows up until they answer.
- Free plan: 1 campaign, 10 DMs a day, no card
- Same spintax as these templates, so paste and go
- Test Mode, hourly caps and breaks built in
Five customers, on camera. Press play.
Questions
What is spintax?
Spintax is a way of writing several versions of a message at once. Options go inside curly braces separated by a pipe, like {Hey|Hi|Hello}, and one is picked at random for each person. Placeholders like {firstname} fill in the recipient's details. IG Outreach Pro uses exactly this syntax.
Can I use these templates without the extension?
Yes. Pick one option from each set of braces and replace the placeholders by hand. The extension just does that for you automatically, for every person on your list, and follows up on schedule.
Will sending DMs get my Instagram account banned?
Nobody can promise it won't, and automated DMs conflict with Instagram's terms. IG Outreach Pro gives you Test Mode, Safe Start warm-up, an hourly cap, scheduled breaks and automatic opt-outs so you can send carefully. Start slow and read the send log.
Are these templates free for SaaS founders?
Completely. Copy them, edit them, use them however you like. No signup.
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Your next 10 clients are already on Instagram.
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