Six cold DM templates for marketing agencies, freelancers and consultants who land clients by messaging business owners on Instagram. Each one spins its wording so no two owners get an identical pitch.
Purple is a placeholder the extension fills in. Pink is spintax: one option is picked for each person. Replace anything in [square brackets] with your own details.
First touch · 64 versions
{Hey|Hi} {firstname}! {Came across|Found} {username} and {love|really like} what you're building. {Quick question|Curious}: are you getting most of your {customers|clients} from Instagram {yet|right now}, or mostly word of mouth?
First touch · 1,024 versions
{Hey|Hi} {firstname}, {quick one|small thing}: {noticed|saw} your {bio link|profile} doesn't {have a booking link|make it easy to book}. {Want|Mind if I send} a {30-second|quick} {tip|fix} that {usually|often} gets {more bookings|more enquiries}?
After they reply · 32 versions
{Makes sense|Totally get it}. We {help|work with} businesses like yours {turn followers into bookings|get more booked appointments from Instagram}. {Open to|Up for} a {quick|10-min} call this week to see if it's a fit?
When you have a similar client · 64 versions
{Hey|Hi} {firstname}! We just {helped|worked with} a {similar|local} business [result]. {Thought of you|You came to mind} because {username} {already has great content|has a great feed}. {Worth a quick chat|Open to hearing how}?
+4 days, no reply · 32 versions
{Hey|Hi} {firstname}, {just floating this back up|circling back}. {Happy to|I can} send over {a quick example|what we did for a similar business} if {helpful|you're curious}.
+8 days, no reply · 64 versions
{Hey|Hi} {firstname}, {I'll stop here|last message from me}! If {growing on Instagram|more bookings} ever {becomes a priority|moves up the list}, {just reply to this|my DMs are open}. {Good luck with everything|Rooting for you}!
Edit any template below and shuffle through recipients to see exactly what each person would receive.
Wrap options in {curly|braces} to spin them. Paste the template straight into IG Outreach Pro; it's the same syntax.
Mention their business, their feed or a gap you noticed. Generic compliments read as spam.
A question about how they get customers opens a conversation; a price list in the first DM closes it.
Salons, barbers, dentists, gyms: a narrow list makes every template easier to personalise.
Once they reply with interest, offer a short call instead of a long DM thread.
IG Outreach Pro finds business owners by hashtag, by the followers of an account or from your own list, spins a different version of your template for each one, sends from your own account at the pace you set, and follows up until they answer.
Spintax is a way of writing several versions of a message at once. Options go inside curly braces separated by a pipe, like {Hey|Hi|Hello}, and one is picked at random for each person. Placeholders like {firstname} fill in the recipient's details. IG Outreach Pro uses exactly this syntax.
Yes. Pick one option from each set of braces and replace the placeholders by hand. The extension just does that for you automatically, for every person on your list, and follows up on schedule.
Nobody can promise it won't, and automated DMs conflict with Instagram's terms. IG Outreach Pro gives you Test Mode, Safe Start warm-up, an hourly cap, scheduled breaks and automatic opt-outs so you can send carefully. Start slow and read the send log.
Completely. Copy them, edit them, use them however you like. No signup.
Let the extension message them.
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