Six Instagram DM templates for restaurants, cafés, salons, gyms and studios reaching people in their area. Spintax makes each invite feel personal, so it reads like a neighbour saying hello rather than an ad.
Purple is a placeholder the extension fills in. Pink is spintax: one option is picked for each person. Replace anything in [square brackets] with your own details.
First touch · 256 versions
{Hey|Hi} {firstname}! {Saw|Noticed} you're {local|in the area} and {love|into} {good food|trying new spots}. We just {opened|launched} {down the road|nearby}, {first visit is on us|want a free first visit}? 😊
Seasonal push · 128 versions
{Hey|Hi} {firstname}, we're {hosting|throwing} a {little|small} {launch night|locals night} this {Friday|weekend}. {Would love to see you there|You should come by}! {Want me to save you a spot|Should I put your name down}?
Reaching nearby businesses · 128 versions
{Hey|Hi} {firstname}, {love|big fan of} what you're doing at {username}. We're [your business] {around the corner|nearby} and {thought|figured} a {collab|cross-promo} could {help us both|be fun}. {Open to it|Interested}?
After a visit · 64 versions
{Hey|Hi} {firstname}! {Thanks so much for|Loved seeing} {the visit|you in}! {Would you mind|Any chance you could} {leaving us a quick review|sharing a quick review}? {It means the world to a small business|It really helps us out} 🙏
+4 days, no reply · 32 versions
{Hey|Hi} {firstname}, {just a reminder|quick heads up}, the {offer|free visit} is {still yours|good all month}. {See you soon|Hope to see you}! 🙌
+10 days, no reply · 32 versions
{Hey|Hi} {firstname}, {last one from me|I'll leave it here}! {Whenever you're nearby|Next time you're around}, {pop in and say hi|come say hello}. {We'd love to meet you|Hope to see you soon}!
Edit any template below and shuffle through recipients to see exactly what each person would receive.
Wrap options in {curly|braces} to spin them. Paste the template straight into IG Outreach Pro; it's the same syntax.
People posting your city's food, fitness or lifestyle hashtags are the easiest locals to reach.
A free first visit, a launch night or a local-only offer converts far better than 'check us out'.
Two or three sentences, one emoji at most, and a clear yes-or-no question.
Message people who tagged you and ask for a quick review. It compounds.
IG Outreach Pro finds people nearby by hashtag, by the followers of an account or from your own list, spins a different version of your template for each one, sends from your own account at the pace you set, and follows up until they answer.
Spintax is a way of writing several versions of a message at once. Options go inside curly braces separated by a pipe, like {Hey|Hi|Hello}, and one is picked at random for each person. Placeholders like {firstname} fill in the recipient's details. IG Outreach Pro uses exactly this syntax.
Yes. Pick one option from each set of braces and replace the placeholders by hand. The extension just does that for you automatically, for every person on your list, and follows up on schedule.
Nobody can promise it won't, and automated DMs conflict with Instagram's terms. IG Outreach Pro gives you Test Mode, Safe Start warm-up, an hourly cap, scheduled breaks and automatic opt-outs so you can send carefully. Start slow and read the send log.
Completely. Copy them, edit them, use them however you like. No signup.
Let the extension message them.
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