Founder opener
First touch, no pitch · 64 versions
{Hey|Hi} {firstname}! {Came across|Found} {username} and {like|really like} what you're building. {Quick question|Curious}: what's the {biggest thing|main thing} on your plate this {quarter|month}?
Instagram DM templates for business coaches
Six DM templates for business coaches and consultants who reach founders and small business owners on Instagram. Spintax keeps each message worded differently, so it reads like a real note instead of a broadcast.
6 templates, ready to paste.
Purple is a placeholder the extension fills in. Pink is spintax: one option is picked for each person. Replace anything in [square brackets] with your own details.
Growth question
When they post about growth · 96 versions
{Hey|Hi} {firstname}, {saw|read} your post about {growing|scaling} the business. {Genuine question|Curious}: is the {bottleneck|harder part} right now {getting clients|your time|pricing}?
Offer to help
After they reply · 64 versions
{That's really common|Makes total sense} at your stage. I {coach|work with} owners on exactly that. {Open to|Up for} a {quick|20-min} call to {map it out|see if I can help}? {No pitch if it's not a fit|Zero pressure}.
Resource share
Warm, low-pressure · 16 versions
{Hey|Hi} {firstname}, I put together a {short|one-page} [resource] on [topic] for owners {at your stage|like you}. {Want me to send it over|Happy to share it} if useful?
Follow-up #1
+4 days, no reply · 16 versions
{Hey|Hi} {firstname}, {just bumping this|circling back} in case it got buried. {No pressure|Totally fine if not}, just thought it {might help|could be useful}.
Last follow-up
+10 days, no reply · 32 versions
{Hey|Hi} {firstname}, {last one from me|I'll leave it here}! If {the timing's off|now's not the time}, {no worries|totally get it}. {Rooting for the business|Good luck with the next stage}!
Make it yours. See every version.
Edit any template below and shuffle through recipients to see exactly what each person would receive.
Wrap options in {curly|braces} to spin them. Paste the template straight into IG Outreach Pro; it's the same syntax.
coach.marissaInstagram
How business coaches get replies, not blocks.
- 01
Reference their business
Mention what they sell or something from their recent posts. Owners ignore anything that could have been sent to anyone.
- 02
Ask where they are stuck
Questions about leads, pricing or time open conversations. A list of your credentials in the first DM rarely does.
- 03
Pick a stage
New founders and seven-figure owners need different things. Targeting one stage makes every message sharper.
- 04
Move to a call when they lean in
Once they describe a problem, offer a short call. Long DM threads stall.
Send these to hundreds of founders and owners. Without typing one.
IG Outreach Pro finds founders and owners by hashtag, by the followers of an account or from your own list, spins a different version of your template for each one, sends from your own account at the pace you set, and follows up until they answer.
- Free plan: 1 campaign, 10 DMs a day, no card
- Same spintax as these templates, so paste and go
- Test Mode, hourly caps and breaks built in
Five customers, on camera. Press play.
Questions
What is spintax?
Spintax is a way of writing several versions of a message at once. Options go inside curly braces separated by a pipe, like {Hey|Hi|Hello}, and one is picked at random for each person. Placeholders like {firstname} fill in the recipient's details. IG Outreach Pro uses exactly this syntax.
Can I use these templates without the extension?
Yes. Pick one option from each set of braces and replace the placeholders by hand. The extension just does that for you automatically, for every person on your list, and follows up on schedule.
Will sending DMs get my Instagram account banned?
Nobody can promise it won't, and automated DMs conflict with Instagram's terms. IG Outreach Pro gives you Test Mode, Safe Start warm-up, an hourly cap, scheduled breaks and automatic opt-outs so you can send carefully. Start slow and read the send log.
Are these templates free for business coaches?
Completely. Copy them, edit them, use them however you like. No signup.
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