Instagram DM templates for coaches

Six copy-and-paste DM templates for fitness, health, life and business coaches who find clients on Instagram. Every one uses spintax, so each person you message gets different wording instead of the same copied script.

6 templates · 344 unique message versions · free, no signup

6 templates, ready to paste.

Purple is a placeholder the extension fills in. Pink is spintax: one option is picked for each person. Replace anything in [square brackets] with your own details.

Soft opener

First touch, no pitch · 96 versions

{Hey|Hi|Yo} {firstname}! {Saw|Noticed} your post about your {fitness|health} journey, {love|really respect} the consistency. {Quick question|Curious}: what's the {one thing|biggest thing} holding you back right now?

Value-first

When they posted recently · 128 versions

{Hey|Hi} {firstname}, {loved|enjoyed} your latest post. I {coach|help} people {just like you|in the same spot} hit their goals without {crash diets|burning out}. {Want|Would it help if I sent} a free {plan|breakdown} for your situation?

Story reply

Replying to a story · 64 versions

{Haha|Love} this {story|one} {firstname}! {Random question|Quick one}: are you {working on|focused on} any {fitness|health} goals {right now|this month}?

Client result

When you have a case study · 8 versions

{Hey|Hi} {firstname}, I just helped a client [result] in [timeframe] without {giving up the foods they love|living in the gym}. {Would it be weird if I shared how|Want me to send you what we did}?

Follow-up #1

+3 days, no reply · 16 versions

{Hey|Hi} {firstname}, {just bumping this|circling back} in case it got buried. {No pressure at all|Totally fine if not}, just thought {it could help|you'd find it useful} 🙌

Last follow-up

+7 days, no reply · 32 versions

{Hey|Hi} {firstname}, {last one from me|I'll leave it here}! If {now's not the time|the timing's off}, {no worries at all|totally get it}. {Door's always open|I'm here whenever} 💪

Make it yours. See every version.

Edit any template below and shuffle through recipients to see exactly what each person would receive.

Template
0 unique versions of this message

Wrap options in {curly|braces} to spin them. Paste the template straight into IG Outreach Pro; it's the same syntax.

coach.marissaInstagram

How coaches get replies, not blocks.

  1. 01

    Lead with them, not your offer

    Your first message should be about their post, their goal or their situation. The pitch can wait until they reply.

  2. 02

    Target people already looking

    Followers of bigger coaches in your niche and people posting journey hashtags already want the result you sell.

  3. 03

    Follow up twice, then stop

    Most replies come from the first or second follow-up. A third is pushy; let the sequence end.

  4. 04

    Test on a small batch first

    Run 10 to 20 messages in Test Mode, read the previews, then scale the version that sounds most like you.

Send these to hundreds of potential clients. Without typing one.

IG Outreach Pro finds potential clients by hashtag, by the followers of an account or from your own list, spins a different version of your template for each one, sends from your own account at the pace you set, and follows up until they answer.

  • Free plan: 1 campaign, 10 DMs a day, no card
  • Same spintax as these templates, so paste and go
  • Test Mode, hourly caps and breaks built in
Add to Chrome for free

Five customers, on camera. Press play.

YouTube channel ↗

Questions

What is spintax?

Spintax is a way of writing several versions of a message at once. Options go inside curly braces separated by a pipe, like {Hey|Hi|Hello}, and one is picked at random for each person. Placeholders like {firstname} fill in the recipient's details. IG Outreach Pro uses exactly this syntax.

Can I use these templates without the extension?

Yes. Pick one option from each set of braces and replace the placeholders by hand. The extension just does that for you automatically, for every person on your list, and follows up on schedule.

Will sending DMs get my Instagram account banned?

Nobody can promise it won't, and automated DMs conflict with Instagram's terms. IG Outreach Pro gives you Test Mode, Safe Start warm-up, an hourly cap, scheduled breaks and automatic opt-outs so you can send carefully. Start slow and read the send log.

Are these templates free for coaches?

Completely. Copy them, edit them, use them however you like. No signup.

Your next 10 clients are already on Instagram.

Let the extension message them.

Start my outreach for free

Free plan · Live in 5 minutes · Cancel anytime

IG Outreach ProFree · 10 DMs a day · no card Add to Chrome