Soft opener
First touch, no pitch · 96 versions
{Hey|Hi|Yo} {firstname}! {Saw|Noticed} your post about your {fitness|health} journey, {love|really respect} the consistency. {Quick question|Curious}: what's the {one thing|biggest thing} holding you back right now?
Value-first
When they posted recently · 128 versions
{Hey|Hi} {firstname}, {loved|enjoyed} your latest post. I {coach|help} people {just like you|in the same spot} hit their goals without {crash diets|burning out}. {Want|Would it help if I sent} a free {plan|breakdown} for your situation?
Story reply
Replying to a story · 64 versions
{Haha|Love} this {story|one} {firstname}! {Random question|Quick one}: are you {working on|focused on} any {fitness|health} goals {right now|this month}?
Client result
When you have a case study · 8 versions
{Hey|Hi} {firstname}, I just helped a client [result] in [timeframe] without {giving up the foods they love|living in the gym}. {Would it be weird if I shared how|Want me to send you what we did}?
Follow-up #1
+3 days, no reply · 16 versions
{Hey|Hi} {firstname}, {just bumping this|circling back} in case it got buried. {No pressure at all|Totally fine if not}, just thought {it could help|you'd find it useful} 🙌
Last follow-up
+7 days, no reply · 32 versions
{Hey|Hi} {firstname}, {last one from me|I'll leave it here}! If {now's not the time|the timing's off}, {no worries at all|totally get it}. {Door's always open|I'm here whenever} 💪