Six Instagram DM templates for realtors and estate agents reaching buyers, sellers and first-time movers. Spintax keeps every message sounding personal, even when you send them to a whole hashtag.
Purple is a placeholder the extension fills in. Pink is spintax: one option is picked for each person. Replace anything in [square brackets] with your own details.
First touch · 128 versions
{Hey|Hi} {firstname}! {Saw|Noticed} you're {house hunting|looking at homes}, {exciting|such a fun stage}! {Are you|Are you guys} {looking in the area|set on a neighbourhood} yet, or still {exploring|figuring it out}?
After they reply · 64 versions
{Love that|Amazing}. I put together a {free|quick} {guide|list} of {homes that haven't hit the market yet|off-market listings} in {the area|your area}. {Want me to send it over|Should I send it}?
When you list a match · 32 versions
{Hey|Hi} {firstname}! {Just listed|We just got} a {place|home} {that fits|you might love}: [area / key feature]. {Want the details before it goes public|Should I send you the photos}?
Reaching homeowners · 256 versions
{Hey|Hi} {firstname}, {curious|random question}: have you {ever thought about|considered} what your {home|place} {would sell for|is worth} in today's market? {Happy to|I can} run a {free|quick} valuation, {no strings|zero pressure}.
+5 days, no reply · 32 versions
{Hey|Hi} {firstname}, {just checking in|circling back}. {No rush at all|Zero pressure}, just here if you {have questions|want a second opinion} on anything {house related|in the market} 🏡
+10 days, no reply · 64 versions
{Hey|Hi} {firstname}, {I'll leave it here|last one from me}! {Whenever|If} you're ready to {start looking|make a move}, {I'd love to help|I'm one message away}. {Good luck with the search|Happy hunting}! 🔑
Edit any template below and shuffle through recipients to see exactly what each person would receive.
Wrap options in {curly|braces} to spin them. Paste the template straight into IG Outreach Pro; it's the same syntax.
Offer something useful, like an off-market list or a quick valuation, before asking for anything.
People posting about house hunting, moving or renovating are already in the market.
Ask about their timeline and area. Buyers reply to questions about their plans, not about your listings.
Property decisions take time. Space follow-ups five to seven days apart.
IG Outreach Pro finds buyers and sellers by hashtag, by the followers of an account or from your own list, spins a different version of your template for each one, sends from your own account at the pace you set, and follows up until they answer.
Spintax is a way of writing several versions of a message at once. Options go inside curly braces separated by a pipe, like {Hey|Hi|Hello}, and one is picked at random for each person. Placeholders like {firstname} fill in the recipient's details. IG Outreach Pro uses exactly this syntax.
Yes. Pick one option from each set of braces and replace the placeholders by hand. The extension just does that for you automatically, for every person on your list, and follows up on schedule.
Nobody can promise it won't, and automated DMs conflict with Instagram's terms. IG Outreach Pro gives you Test Mode, Safe Start warm-up, an hourly cap, scheduled breaks and automatic opt-outs so you can send carefully. Start slow and read the send log.
Completely. Copy them, edit them, use them however you like. No signup.
Let the extension message them.
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