Moment opener
First touch · 8 versions
{Congrats|Congratulations} on [news], {firstname}! {That's huge|So exciting}. {How's it all going|How are you settling in}?
Instagram DM templates for insurance agents
Six DM templates for insurance agents reaching people at moments when cover matters, like a new home, a new baby or a new business. Spintax varies every message, and the tone stays helpful rather than salesy.
6 templates, ready to paste.
Purple is a placeholder the extension fills in. Pink is spintax: one option is picked for each person. Replace anything in [square brackets] with your own details.
New business
New business owners · 16 versions
{Hey|Hi} {firstname}, {congrats on|well done on} launching {username}! {Quick question|Curious}: have you {sorted|looked into} business insurance yet, or is that still on the list?
Review offer
After they reply · 16 versions
{Totally get it|Makes sense}, it's a lot to think about. I'm an insurance agent in [area] and I do {free|no-cost} reviews of {what you have|your current cover}. {Would that help|Interested}?
Renewal check
Annual check-in · 48 versions
{Hey|Hi} {firstname}, {hope you're well|hope all's good}! {Has anything changed|Any big changes} this year, like {a move|a new car|a new family member}? {Worth a quick check|Happy to review} your cover if so.
Follow-up #1
+5 days, no reply · 8 versions
{Hey|Hi} {firstname}, {just bumping this|circling back} in case it got buried. {No pressure at all|Totally fine if not}, happy to help whenever.
Last follow-up
+12 days, no reply · 32 versions
{Hey|Hi} {firstname}, {last one from me|I'll leave it here}! If {you're sorted|now's not the time}, {no worries at all|great to hear}. {Congrats again|All the best}!
Make it yours. See every version.
Edit any template below and shuffle through recipients to see exactly what each person would receive.
Wrap options in {curly|braces} to spin them. Paste the template straight into IG Outreach Pro; it's the same syntax.
coach.marissaInstagram
How insurance agents get replies, not blocks.
- 01
Meet the moment
New homes, new babies, new businesses and new cars all raise insurance questions. Message around those moments.
- 02
Lead with congratulations
Celebrate the news first. Cover can come up in the second message.
- 03
Follow your compliance rules
Insurance marketing is regulated. Keep messages factual and avoid promises about premiums.
- 04
Offer a review, not a policy
A free review of what they have now is low pressure and useful.
Send these to hundreds of people with life changes. Without typing one.
IG Outreach Pro finds people with life changes by hashtag, by the followers of an account or from your own list, spins a different version of your template for each one, sends from your own account at the pace you set, and follows up until they answer.
- Free plan: 1 campaign, 10 DMs a day, no card
- Same spintax as these templates, so paste and go
- Test Mode, hourly caps and breaks built in
Five customers, on camera. Press play.
Questions
What is spintax?
Spintax is a way of writing several versions of a message at once. Options go inside curly braces separated by a pipe, like {Hey|Hi|Hello}, and one is picked at random for each person. Placeholders like {firstname} fill in the recipient's details. IG Outreach Pro uses exactly this syntax.
Can I use these templates without the extension?
Yes. Pick one option from each set of braces and replace the placeholders by hand. The extension just does that for you automatically, for every person on your list, and follows up on schedule.
Will sending DMs get my Instagram account banned?
Nobody can promise it won't, and automated DMs conflict with Instagram's terms. IG Outreach Pro gives you Test Mode, Safe Start warm-up, an hourly cap, scheduled breaks and automatic opt-outs so you can send carefully. Start slow and read the send log.
Are these templates free for insurance agents?
Completely. Copy them, edit them, use them however you like. No signup.
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