Local invite
First touch · 64 versions
{Hey|Hi} {firstname}! [Name] here from [gym] in [area]. {Saw|Noticed} you're into {training|fitness} too. {Fancy|Want} a {free class|free day pass} {on us|to try us out}?
Instagram DM templates for gyms
Six DM templates for gyms, boxes and fitness studios that want more local members. Spintax keeps every invite worded differently, and each one offers a visit before any membership talk.
6 templates, ready to paste.
Purple is a placeholder the extension fills in. Pink is spintax: one option is picked for each person. Replace anything in [square brackets] with your own details.
Class pick
After they reply · 4 versions
{Great|Awesome}! We've got [class] on [day] at [time] and [class] on [day]. {Which suits you|Want me to save you a spot}?
Seasonal push
New year, summer, back to school · 32 versions
{Hey|Hi} {firstname}, {lots of people|plenty of locals} are {starting fresh|getting back into it} this [season]. {If you are too|If that's you}, your first [class/week] at [gym] is {on us|free}.
Moved nearby
New to the area · 32 versions
{Hey|Hi} {firstname}, {welcome to|congrats on moving to} [area]! {If you're|In case you're} looking for a gym, [gym] is {around the corner|close by}. {Happy to show you around|Come by for a free session} any time.
Follow-up #1
+3 days, no reply · 8 versions
{Hey|Hi} {firstname}, {just bumping this|circling back} in case it got buried. {No pressure|Totally fine if not}, the free class offer stands.
Last follow-up
+7 days, no reply · 32 versions
{Hey|Hi} {firstname}, {last one from me|I'll leave it here}! If {now's not the time|you're sorted}, {no worries at all|all good}. {Door's always open|Pop in any time}!
Make it yours. See every version.
Edit any template below and shuffle through recipients to see exactly what each person would receive.
Wrap options in {curly|braces} to spin them. Paste the template straight into IG Outreach Pro; it's the same syntax.
coach.marissaInstagram
How gyms and studios get replies, not blocks.
- 01
Invite, don't sell
A free class or day pass gets people through the door. Membership talk can happen at the desk.
- 02
Target within driving distance
Local hashtags and followers of nearby businesses beat a big national list.
- 03
Time it with the calendar
New year, back to school and summer prep are natural moments to reach out.
- 04
Hand off to a real person
Sign messages from a named coach. People reply to people, not logos.
Send these to hundreds of people nearby. Without typing one.
IG Outreach Pro finds people nearby by hashtag, by the followers of an account or from your own list, spins a different version of your template for each one, sends from your own account at the pace you set, and follows up until they answer.
- Free plan: 1 campaign, 10 DMs a day, no card
- Same spintax as these templates, so paste and go
- Test Mode, hourly caps and breaks built in
Five customers, on camera. Press play.
Questions
What is spintax?
Spintax is a way of writing several versions of a message at once. Options go inside curly braces separated by a pipe, like {Hey|Hi|Hello}, and one is picked at random for each person. Placeholders like {firstname} fill in the recipient's details. IG Outreach Pro uses exactly this syntax.
Can I use these templates without the extension?
Yes. Pick one option from each set of braces and replace the placeholders by hand. The extension just does that for you automatically, for every person on your list, and follows up on schedule.
Will sending DMs get my Instagram account banned?
Nobody can promise it won't, and automated DMs conflict with Instagram's terms. IG Outreach Pro gives you Test Mode, Safe Start warm-up, an hourly cap, scheduled breaks and automatic opt-outs so you can send carefully. Start slow and read the send log.
Are these templates free for gyms and studios?
Completely. Copy them, edit them, use them however you like. No signup.
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