Instagram DM templates for pitching brands

Six DM templates for creators and influencers pitching brands for sponsorships and paid partnerships. Spintax varies every pitch, and each one opens with why you fit the brand instead of a follower count.

6 templates · 120 unique message versions · free, no signup

6 templates, ready to paste.

Purple is a placeholder the extension fills in. Pink is spintax: one option is picked for each person. Replace anything in [square brackets] with your own details.

Fit opener

First touch · 32 versions

{Hey|Hi} {firstname}! I'm [name], I make [type] content for [audience]. I've {used|loved} [product] for [time] and {mention it|show it} {all the time|a lot}. {Are you working with creators|Open to partnerships} this [season]?

Idea pitch

When you have a concept · 16 versions

{Hey|Hi} {firstname}, I had an idea for {username}: a [format] showing [concept]. {My audience|My followers} are [audience], {which feels like|pretty much} your customer. {Want me to send the outline|Can I share more}?

Media kit

After they reply · 16 versions

{Thanks so much|Great to hear}! Here's my media kit: [link]. It covers {my audience|who follows me}, past {partners|work} and rates. {Happy to tailor something|Glad to adjust} for your goals.

Past work

When you have a similar collab · 16 versions

{Hey|Hi} {firstname}, I {recently|just} did a [format] with [similar brand]: [link]. {Would love to|I'd like to} do something similar for {username}. {Open to chatting|Any interest}?

Follow-up #1

+5 days, no reply · 8 versions

{Hey|Hi} {firstname}, {just bumping this|circling back} in case it got buried. {No pressure|Totally fine if not}, happy to send more ideas.

Last follow-up

+12 days, no reply · 32 versions

{Hey|Hi} {firstname}, {last one from me|I'll leave it here}! If {the timing's off|now's not right}, {no worries at all|totally get it}. {Still a big fan|Love what you're doing}!

Make it yours. See every version.

Edit any template below and shuffle through recipients to see exactly what each person would receive.

Template
0 unique versions of this message

Wrap options in {curly|braces} to spin them. Paste the template straight into IG Outreach Pro; it's the same syntax.

coach.marissaInstagram

How creators get replies, not blocks.

  1. 01

    Pitch brands you actually use

    Your audience can tell, and so can the brand. Start with products already in your life.

  2. 02

    Lead with fit, not numbers

    Explain who your audience is and why they would care. Share stats when asked.

  3. 03

    Have a simple media kit

    A one-page kit with audience, past work and rates answers most questions at once.

  4. 04

    Follow up once or twice, politely

    Brand inboxes are busy. A light nudge is normal; more is not.

Send these to hundreds of brands. Without typing one.

IG Outreach Pro finds brands by hashtag, by the followers of an account or from your own list, spins a different version of your template for each one, sends from your own account at the pace you set, and follows up until they answer.

  • Free plan: 1 campaign, 10 DMs a day, no card
  • Same spintax as these templates, so paste and go
  • Test Mode, hourly caps and breaks built in
Add to Chrome for free

Five customers, on camera. Press play.

YouTube channel ↗

Questions

What is spintax?

Spintax is a way of writing several versions of a message at once. Options go inside curly braces separated by a pipe, like {Hey|Hi|Hello}, and one is picked at random for each person. Placeholders like {firstname} fill in the recipient's details. IG Outreach Pro uses exactly this syntax.

Can I use these templates without the extension?

Yes. Pick one option from each set of braces and replace the placeholders by hand. The extension just does that for you automatically, for every person on your list, and follows up on schedule.

Will sending DMs get my Instagram account banned?

Nobody can promise it won't, and automated DMs conflict with Instagram's terms. IG Outreach Pro gives you Test Mode, Safe Start warm-up, an hourly cap, scheduled breaks and automatic opt-outs so you can send carefully. Start slow and read the send log.

Are these templates free for creators?

Completely. Copy them, edit them, use them however you like. No signup.

Your next 10 clients are already on Instagram.

Let the extension message them.

Start my outreach for free

Free plan · Live in 5 minutes · Cancel anytime

IG Outreach ProFree · 10 DMs a day · no card Add to Chrome