Active opener
First touch · 8 versions
{Hey|Hi} {firstname}! {Saw|Noticed} you're a [runner/climber/lifter] too. I'm a chiropractor in [area]. {How's the body holding up|Staying injury free} with all that training?
Instagram DM templates for chiropractors
Six DM templates for chiropractors reaching active people and desk workers nearby. Spintax varies the wording for each person, and the templates invite questions instead of promising fixes.
6 templates, ready to paste.
Purple is a placeholder the extension fills in. Pink is spintax: one option is picked for each person. Replace anything in [square brackets] with your own details.
Desk worker
Remote workers and office staff · 32 versions
{Hey|Hi} {firstname}, {saw|noticed} your {work from home|desk} setup post. {Quick question|Curious}: do the long days ever {get to your back or neck|leave you stiff}?
Assessment offer
After they reply · 8 versions
{Sorry to hear that|That's really common}. {I'd be happy to|Happy to} take a look. I offer a [first visit/assessment] at [clinic] in [area]. {Want me to check|Shall I send} times?
Event follow-up
After a local race or event · 128 versions
{Hey|Hi} {firstname}, {congrats on|well done on} [event]! {How's|How are} the legs {recovering|feeling}? {If you need|Need} a {hand|tune-up} afterwards, I'm {nearby|in [area]}.
Follow-up #1
+4 days, no reply · 8 versions
{Hey|Hi} {firstname}, {just bumping this|circling back} in case it got buried. {No pressure|Totally fine if not}, happy to help if anything flares up.
Last follow-up
+10 days, no reply · 32 versions
{Hey|Hi} {firstname}, {last one from me|I'll leave it here}! If {you're all good|now's not the time}, {no worries at all|great to hear}. {Keep moving|Enjoy the training}!
Make it yours. See every version.
Edit any template below and shuffle through recipients to see exactly what each person would receive.
Wrap options in {curly|braces} to spin them. Paste the template straight into IG Outreach Pro; it's the same syntax.
coach.marissaInstagram
How chiropractors get replies, not blocks.
- 01
Don't diagnose in DMs
Ask how they are and invite them in. Telling a stranger what is wrong with their back is a fast way to lose trust.
- 02
Target active locals
Followers of local run clubs, gyms and yoga studios are active and often dealing with niggles.
- 03
Offer an assessment
A first visit or assessment is easier to say yes to than a treatment plan.
- 04
Keep it factual
Healthcare marketing rules vary. Describe what you do and let the visit do the rest.
Send these to hundreds of local patients. Without typing one.
IG Outreach Pro finds local patients by hashtag, by the followers of an account or from your own list, spins a different version of your template for each one, sends from your own account at the pace you set, and follows up until they answer.
- Free plan: 1 campaign, 10 DMs a day, no card
- Same spintax as these templates, so paste and go
- Test Mode, hourly caps and breaks built in
Five customers, on camera. Press play.
Questions
What is spintax?
Spintax is a way of writing several versions of a message at once. Options go inside curly braces separated by a pipe, like {Hey|Hi|Hello}, and one is picked at random for each person. Placeholders like {firstname} fill in the recipient's details. IG Outreach Pro uses exactly this syntax.
Can I use these templates without the extension?
Yes. Pick one option from each set of braces and replace the placeholders by hand. The extension just does that for you automatically, for every person on your list, and follows up on schedule.
Will sending DMs get my Instagram account banned?
Nobody can promise it won't, and automated DMs conflict with Instagram's terms. IG Outreach Pro gives you Test Mode, Safe Start warm-up, an hourly cap, scheduled breaks and automatic opt-outs so you can send carefully. Start slow and read the send log.
Are these templates free for chiropractors?
Completely. Copy them, edit them, use them however you like. No signup.
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