Local opener
First touch · 16 versions
{Hey|Hi} {firstname}! I'm a stylist at [salon] in [area]. {Love|Really like} your {hair|style} in your recent post. {Who does it|Are you happy with your current stylist}?
Instagram DM templates for hair salons
Six DM templates for salons and independent stylists who want more bookings from people nearby. Spintax varies the wording for each person, so your messages never look copied.
6 templates, ready to paste.
Purple is a placeholder the extension fills in. Pink is spintax: one option is picked for each person. Replace anything in [square brackets] with your own details.
Hair goal
When they post hair inspo · 32 versions
{Hey|Hi} {firstname}, {saw|loved} the {inspo|hair} you saved and shared! {Thinking of|Planning} a change soon? {Happy to give you an honest take|I can tell you what it'd take} for your hair type.
Open slots
Quiet days · 16 versions
{Hey|Hi} {firstname}, I've got a couple of {free|open} slots this [day] at [salon] in [area]. {Want one|Shall I hold one for you}? {No worries if not|Totally fine if not}!
Rebook check-in
4 to 8 weeks after a visit · 32 versions
{Hey|Hi} {firstname}! {How's|How are you finding} the {colour|cut} holding up? {Whenever you're ready|When you need a refresh}, I can {get you booked|find you a time}.
Follow-up #1
+3 days, no reply · 8 versions
{Hey|Hi} {firstname}, {just bumping this|circling back} in case it got buried. {No pressure|Totally fine if not}, just let me know if you want a time.
Last follow-up
+7 days, no reply · 32 versions
{Hey|Hi} {firstname}, {last one from me|I'll leave it here}! If {now's not the time|you're sorted for now}, {no worries at all|all good}. {Love your style|Enjoy the hair}!
Make it yours. See every version.
Edit any template below and shuffle through recipients to see exactly what each person would receive.
Wrap options in {curly|braces} to spin them. Paste the template straight into IG Outreach Pro; it's the same syntax.
coach.marissaInstagram
How hair salons and stylists get replies, not blocks.
- 01
Show the work, not the price
Link people to your best before and after posts. A discount in the first DM cheapens the chair.
- 02
Go hyper local
People posting your city hashtags and following local influencers are within reach of your salon.
- 03
Fill quiet days
Mention the specific slots you have free. A real time is easier to book than a vague offer.
- 04
Ask for the rebook
After a visit, a friendly check-in message brings people back without a hard sell.
Send these to hundreds of local clients. Without typing one.
IG Outreach Pro finds local clients by hashtag, by the followers of an account or from your own list, spins a different version of your template for each one, sends from your own account at the pace you set, and follows up until they answer.
- Free plan: 1 campaign, 10 DMs a day, no card
- Same spintax as these templates, so paste and go
- Test Mode, hourly caps and breaks built in
Five customers, on camera. Press play.
Questions
What is spintax?
Spintax is a way of writing several versions of a message at once. Options go inside curly braces separated by a pipe, like {Hey|Hi|Hello}, and one is picked at random for each person. Placeholders like {firstname} fill in the recipient's details. IG Outreach Pro uses exactly this syntax.
Can I use these templates without the extension?
Yes. Pick one option from each set of braces and replace the placeholders by hand. The extension just does that for you automatically, for every person on your list, and follows up on schedule.
Will sending DMs get my Instagram account banned?
Nobody can promise it won't, and automated DMs conflict with Instagram's terms. IG Outreach Pro gives you Test Mode, Safe Start warm-up, an hourly cap, scheduled breaks and automatic opt-outs so you can send carefully. Start slow and read the send log.
Are these templates free for hair salons and stylists?
Completely. Copy them, edit them, use them however you like. No signup.
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