Instagram DM templates for clothing brands

Six DM templates for independent clothing and streetwear brands reaching people whose style fits their pieces. Spintax mixes up the wording for every message, so drops and invites never look copied.

6 templates · 184 unique message versions · free, no signup

6 templates, ready to paste.

Purple is a placeholder the extension fills in. Pink is spintax: one option is picked for each person. Replace anything in [square brackets] with your own details.

Style opener

First touch · 64 versions

{Hey|Hi} {firstname}! {That fit|Your outfit} in your last post is {so good|clean}. {I run|We're} [brand], a small [style] label. {Think you'd like|Feel like you'd vibe with} our [piece]. {Want a look|Can I send it}?

Drop alert

New collection · 32 versions

{Hey|Hi} {firstname}, our [collection] {drops|goes live} on [date]. {Thought of you|Figured you'd like it} since your style {fits it perfectly|is right on it}. {Want early access|Want the link first}?

Sizing help

After they reply · 16 versions

{Glad you like it|Love that}! {What size do you usually wear|How do you like things to fit}? I can {tell you|help you pick} the right size so it {fits how you want|fits right}.

Creator seeding

Style creators · 32 versions

{Hey|Hi} {firstname}, {love|really like} your style content. We'd {love to send you|be happy to gift} a piece from [collection]. {No obligation to post|Only post if you love it}. {Interested|Want one}?

Follow-up #1

+3 days, no reply · 8 versions

{Hey|Hi} {firstname}, {just bumping this|circling back} in case it got buried. {No pressure|Totally fine if not}, the drop link is here when you want it.

Last follow-up

+7 days, no reply · 32 versions

{Hey|Hi} {firstname}, {last one from me|I'll leave it here}! If {it's not your style|now's not the time}, {no worries at all|all good}. {Keep the fits coming|Love your style}!

Make it yours. See every version.

Edit any template below and shuffle through recipients to see exactly what each person would receive.

Template
0 unique versions of this message

Wrap options in {curly|braces} to spin them. Paste the template straight into IG Outreach Pro; it's the same syntax.

coach.marissaInstagram

How clothing brands get replies, not blocks.

  1. 01

    Match the style

    Target people who already wear what you make. Followers of similar labels and style hashtags are your best list.

  2. 02

    Compliment the fit, not the person

    Mention an outfit or piece they posted. Keep it about style.

  3. 03

    Use drops as a reason

    A new drop or restock is a natural, timely reason to message.

  4. 04

    Seed with creators carefully

    If you offer free pieces to creators, say clearly whether you hope for a post.

Send these to hundreds of people with their style. Without typing one.

IG Outreach Pro finds people with their style by hashtag, by the followers of an account or from your own list, spins a different version of your template for each one, sends from your own account at the pace you set, and follows up until they answer.

  • Free plan: 1 campaign, 10 DMs a day, no card
  • Same spintax as these templates, so paste and go
  • Test Mode, hourly caps and breaks built in
Add to Chrome for free

Five customers, on camera. Press play.

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Questions

What is spintax?

Spintax is a way of writing several versions of a message at once. Options go inside curly braces separated by a pipe, like {Hey|Hi|Hello}, and one is picked at random for each person. Placeholders like {firstname} fill in the recipient's details. IG Outreach Pro uses exactly this syntax.

Can I use these templates without the extension?

Yes. Pick one option from each set of braces and replace the placeholders by hand. The extension just does that for you automatically, for every person on your list, and follows up on schedule.

Will sending DMs get my Instagram account banned?

Nobody can promise it won't, and automated DMs conflict with Instagram's terms. IG Outreach Pro gives you Test Mode, Safe Start warm-up, an hourly cap, scheduled breaks and automatic opt-outs so you can send carefully. Start slow and read the send log.

Are these templates free for clothing brands?

Completely. Copy them, edit them, use them however you like. No signup.

Your next 10 clients are already on Instagram.

Let the extension message them.

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IG Outreach ProFree · 10 DMs a day · no card Add to Chrome