Founder opener
First touch · 16 versions
{Hey|Hi} {firstname}! [Name] here, founder of [brand]. {Saw|Noticed} you're into [category] too. {Quick question|Curious}: what's the {one thing|main thing} you look for when you buy [product]?
Instagram DM templates for ecommerce brands
Six DM templates for online stores reaching people who already follow similar brands or post about the products you sell. Spintax varies every message, so it reads like a founder writing, not an ad.
6 templates, ready to paste.
Purple is a placeholder the extension fills in. Pink is spintax: one option is picked for each person. Replace anything in [square brackets] with your own details.
Feedback ask
Product research · 32 versions
{Hey|Hi} {firstname}, {small brand here|I run a small brand}. We're {working on|designing} a new [product]. {Would you mind|Mind if I ask} what {annoys you|you wish was better} about the ones you've tried?
Offer share
After they reply · 32 versions
{That's really helpful|Love that}, thank you! That's {exactly|pretty much} why we made [product]. {Here's|This is} a code for [offer] if you {want to try it|fancy giving it a go}: [code]. {No pressure|Totally optional}.
Restock note
Back in stock or new drop · 16 versions
{Hey|Hi} {firstname}, the [product] you {liked|asked about} is {back in stock|out now}. {Thought you'd want to know|Letting you know before it sells out}!
Follow-up #1
+3 days, no reply · 8 versions
{Hey|Hi} {firstname}, {just bumping this|circling back} in case it got buried. {No pressure|Totally fine if not}, the code's yours if you want it.
Last follow-up
+7 days, no reply · 32 versions
{Hey|Hi} {firstname}, {last one from me|I'll leave it here}! If it's {not for you|not the right time}, {no worries at all|totally get it}. {Thanks for reading|Appreciate you}!
Make it yours. See every version.
Edit any template below and shuffle through recipients to see exactly what each person would receive.
Wrap options in {curly|braces} to spin them. Paste the template straight into IG Outreach Pro; it's the same syntax.
coach.marissaInstagram
How ecommerce brands get replies, not blocks.
- 01
Write as the founder
A note from a real person at a small brand gets read. A message that sounds like an ad gets swiped away.
- 02
Target competitors' followers
People following similar brands already buy the category. Your job is to be worth a look.
- 03
Ask for feedback, not a sale
Asking what they look for in a product starts a conversation and teaches you something.
- 04
Make the offer simple
If you share a discount, make it one code and one link. No hoops.
Send these to hundreds of potential customers. Without typing one.
IG Outreach Pro finds potential customers by hashtag, by the followers of an account or from your own list, spins a different version of your template for each one, sends from your own account at the pace you set, and follows up until they answer.
- Free plan: 1 campaign, 10 DMs a day, no card
- Same spintax as these templates, so paste and go
- Test Mode, hourly caps and breaks built in
Five customers, on camera. Press play.
Questions
What is spintax?
Spintax is a way of writing several versions of a message at once. Options go inside curly braces separated by a pipe, like {Hey|Hi|Hello}, and one is picked at random for each person. Placeholders like {firstname} fill in the recipient's details. IG Outreach Pro uses exactly this syntax.
Can I use these templates without the extension?
Yes. Pick one option from each set of braces and replace the placeholders by hand. The extension just does that for you automatically, for every person on your list, and follows up on schedule.
Will sending DMs get my Instagram account banned?
Nobody can promise it won't, and automated DMs conflict with Instagram's terms. IG Outreach Pro gives you Test Mode, Safe Start warm-up, an hourly cap, scheduled breaks and automatic opt-outs so you can send carefully. Start slow and read the send log.
Are these templates free for ecommerce brands?
Completely. Copy them, edit them, use them however you like. No signup.
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Your next 10 clients are already on Instagram.
Let the extension message them.
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