Foodie opener
First touch · 16 versions
{Hey|Hi} {firstname}! [Name] here, I run [restaurant] in [area]. {Love|Really enjoy} your food posts. {Have you|Ever} {tried|been to} us yet?
Instagram DM templates for restaurants
Six DM templates for restaurants, cafes and bars inviting local food lovers to visit. Spintax varies each invite, so it feels personal instead of like a promo blast.
6 templates, ready to paste.
Purple is a placeholder the extension fills in. Pink is spintax: one option is picked for each person. Replace anything in [square brackets] with your own details.
New menu
When the menu changes · 32 versions
{Hey|Hi} {firstname}, we just {launched|put out} our new [season] menu at [restaurant]. {Thought of you|Figured you'd like it} since you {love|post a lot of} [cuisine]. {Want to come try it|Fancy a visit}?
Creator invite
Local food creators · 64 versions
{Hey|Hi} {firstname}, {love|really enjoy} your {reviews|food content}. We'd {love to have you|be glad to host you} at [restaurant] for [offer]. {No obligation to post|Post only if you love it}. {Interested|Any interest}?
Event invite
Events and special nights · 8 versions
{Hey|Hi} {firstname}! We're hosting [event] at [restaurant] on [date]. {Thought you'd enjoy it|Seemed like your kind of night}. {Want me to save you a table|Shall I hold a spot}?
Follow-up #1
+3 days, no reply · 8 versions
{Hey|Hi} {firstname}, {just bumping this|circling back} in case it got buried. {No pressure at all|Totally fine if not}, you're welcome any time.
Last follow-up
+7 days, no reply · 32 versions
{Hey|Hi} {firstname}, {last one from me|I'll leave it here}! If {now's not the time|the timing's off}, {no worries|all good}. {Hope to see you soon|Enjoy the eating}!
Make it yours. See every version.
Edit any template below and shuffle through recipients to see exactly what each person would receive.
Wrap options in {curly|braces} to spin them. Paste the template straight into IG Outreach Pro; it's the same syntax.
coach.marissaInstagram
How restaurants and cafes get replies, not blocks.
- 01
Target local foodies
Followers of your city's food bloggers and people posting local food hashtags are already looking for somewhere to eat.
- 02
Give a reason to come now
A new menu, an event or a quiet weeknight offer makes the invite timely.
- 03
Invite creators properly
When inviting local food creators, be clear about what is on offer and whether you expect a post.
- 04
Keep it human
Sign from the owner or chef. A real name makes the invite feel genuine.
Send these to hundreds of local food lovers. Without typing one.
IG Outreach Pro finds local food lovers by hashtag, by the followers of an account or from your own list, spins a different version of your template for each one, sends from your own account at the pace you set, and follows up until they answer.
- Free plan: 1 campaign, 10 DMs a day, no card
- Same spintax as these templates, so paste and go
- Test Mode, hourly caps and breaks built in
Five customers, on camera. Press play.
Questions
What is spintax?
Spintax is a way of writing several versions of a message at once. Options go inside curly braces separated by a pipe, like {Hey|Hi|Hello}, and one is picked at random for each person. Placeholders like {firstname} fill in the recipient's details. IG Outreach Pro uses exactly this syntax.
Can I use these templates without the extension?
Yes. Pick one option from each set of braces and replace the placeholders by hand. The extension just does that for you automatically, for every person on your list, and follows up on schedule.
Will sending DMs get my Instagram account banned?
Nobody can promise it won't, and automated DMs conflict with Instagram's terms. IG Outreach Pro gives you Test Mode, Safe Start warm-up, an hourly cap, scheduled breaks and automatic opt-outs so you can send carefully. Start slow and read the send log.
Are these templates free for restaurants and cafes?
Completely. Copy them, edit them, use them however you like. No signup.
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Your next 10 clients are already on Instagram.
Let the extension message them.
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