Moment opener
First touch · 16 versions
{Hey|Hi} {firstname}! {Congrats on|Saw your news about} [occasion]! {Have you|Are you} {thinking about photos|planning a shoot} for it yet?
Instagram DM templates for photographers
Six DM templates for portrait, brand and family photographers who book clients through Instagram. Spintax gives every person a different version, so your outreach never looks like a mass message.
6 templates, ready to paste.
Purple is a placeholder the extension fills in. Pink is spintax: one option is picked for each person. Replace anything in [square brackets] with your own details.
Brand shoot
Reaching small businesses · 32 versions
{Hey|Hi} {firstname}, {love|really like} what you're doing with {username}. {Quick question|Curious}: do you have {fresh brand photos|a recent shoot} for your {feed|website}, or is that on the list?
Matching gallery
After they reply · 16 versions
{Amazing|Love that}! Here's a {recent|similar} [type] shoot I did: [link]. {Want me to send|Happy to share} {dates and packages|availability} for [month]?
Mini sessions
Seasonal slots · 8 versions
{Hey|Hi} {firstname}, I'm running [season] mini sessions in [location] on [date]. {A few slots left|Only a handful of spots}. {Want the details|Should I send them over}?
Follow-up #1
+4 days, no reply · 8 versions
{Hey|Hi} {firstname}, {just bumping this|circling back} in case it got buried. {No pressure|Totally fine if not}, happy to send dates whenever.
Last follow-up
+10 days, no reply · 32 versions
{Hey|Hi} {firstname}, {last one from me|I'll leave it here}! If {the timing's off|now's not right}, {no worries at all|all good}. {Congrats again|Wishing you a great one}!
Make it yours. See every version.
Edit any template below and shuffle through recipients to see exactly what each person would receive.
Wrap options in {curly|braces} to spin them. Paste the template straight into IG Outreach Pro; it's the same syntax.
coach.marissaInstagram
How photographers get replies, not blocks.
- 01
Tie it to a moment
Graduations, engagements, launches and new babies all need photos. Reach people when the moment is near.
- 02
Show a matching gallery
Send work that looks like the shoot they need, not your whole portfolio.
- 03
Target by occasion
Hashtags like #engaged or #smallbusinessowner tell you what kind of shoot someone might want.
- 04
Make booking easy
Once they are interested, share dates and one simple next step.
Send these to hundreds of people planning a shoot. Without typing one.
IG Outreach Pro finds people planning a shoot by hashtag, by the followers of an account or from your own list, spins a different version of your template for each one, sends from your own account at the pace you set, and follows up until they answer.
- Free plan: 1 campaign, 10 DMs a day, no card
- Same spintax as these templates, so paste and go
- Test Mode, hourly caps and breaks built in
Five customers, on camera. Press play.
Questions
What is spintax?
Spintax is a way of writing several versions of a message at once. Options go inside curly braces separated by a pipe, like {Hey|Hi|Hello}, and one is picked at random for each person. Placeholders like {firstname} fill in the recipient's details. IG Outreach Pro uses exactly this syntax.
Can I use these templates without the extension?
Yes. Pick one option from each set of braces and replace the placeholders by hand. The extension just does that for you automatically, for every person on your list, and follows up on schedule.
Will sending DMs get my Instagram account banned?
Nobody can promise it won't, and automated DMs conflict with Instagram's terms. IG Outreach Pro gives you Test Mode, Safe Start warm-up, an hourly cap, scheduled breaks and automatic opt-outs so you can send carefully. Start slow and read the send log.
Are these templates free for photographers?
Completely. Copy them, edit them, use them however you like. No signup.
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Your next 10 clients are already on Instagram.
Let the extension message them.
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