Six DM templates for freelance web designers and developers reaching business owners whose sites could do more. Spintax varies every message, and the openers point at something specific instead of saying their site is bad.
Purple is a placeholder the extension fills in. Pink is spintax: one option is picked for each person. Replace anything in [square brackets] with your own details.
First touch · 256 versions
{Hey|Hi} {firstname}! {Love|Really like} what you're doing with {username}. {Quick one|Small thing}: {noticed|saw} your {link in bio|website} [specific issue]. {Want me to send|Mind if I share} a {quick|couple of} {fix|ideas}?
When there's no site linked · 32 versions
{Hey|Hi} {firstname}, {love|enjoy} your {feed|work}! {Noticed|Saw} there isn't a website in your bio. {Is that on purpose|Have you thought about one}, or just not got round to it?
After they reply · 64 versions
{Sure|Of course}! I'll {jot down|send} {three|a few} quick notes on {your current site|what I'd change}. {No charge|Free}, and {no pressure|no obligation} to work together.
When they ask about work · 16 versions
{Here's|This is} a site I {built|designed} for a [similar business]: [link]. {Happy to|Glad to} {walk you through|talk through} what that would look like for {username}.
+4 days, no reply · 8 versions
{Hey|Hi} {firstname}, {just bumping this|circling back} in case it got buried. {No pressure|Totally fine if not}, the free notes offer stands.
+10 days, no reply · 32 versions
{Hey|Hi} {firstname}, {last one from me|I'll leave it here}! If {the timing's off|now's not right}, {no worries at all|totally get it}. {Love the business|Good luck with everything}!
Edit any template below and shuffle through recipients to see exactly what each person would receive.
Wrap options in {curly|braces} to spin them. Paste the template straight into IG Outreach Pro; it's the same syntax.
Point out one specific thing you would improve. Calling a site outdated gets you ignored.
Look at their link in bio first. If it is broken or missing, that is your opener.
Websites for cafes, salons or trades are easier to pitch with examples from the same niche.
A few notes on their current site is useful whether they hire you or not.
IG Outreach Pro finds business owners by hashtag, by the followers of an account or from your own list, spins a different version of your template for each one, sends from your own account at the pace you set, and follows up until they answer.
Spintax is a way of writing several versions of a message at once. Options go inside curly braces separated by a pipe, like {Hey|Hi|Hello}, and one is picked at random for each person. Placeholders like {firstname} fill in the recipient's details. IG Outreach Pro uses exactly this syntax.
Yes. Pick one option from each set of braces and replace the placeholders by hand. The extension just does that for you automatically, for every person on your list, and follows up on schedule.
Nobody can promise it won't, and automated DMs conflict with Instagram's terms. IG Outreach Pro gives you Test Mode, Safe Start warm-up, an hourly cap, scheduled breaks and automatic opt-outs so you can send carefully. Start slow and read the send log.
Completely. Copy them, edit them, use them however you like. No signup.
Let the extension message them.
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