Local opener
First touch · 6 versions
{Yo|Hey|What's up} {firstname}! I cut at [shop] in [area]. {Who's doing your cuts right now|Where you getting cut these days}?
Instagram DM templates for barbers
Six short DM templates for barbers who want to fill their chair with people in the area. Spintax switches up the wording for each person, so it reads like you typed it yourself.
6 templates, ready to paste.
Purple is a placeholder the extension fills in. Pink is spintax: one option is picked for each person. Replace anything in [square brackets] with your own details.
Fresh cut compliment
When they post a fresh cut · 16 versions
{Yo|Hey} {firstname}, {clean|sharp} cut in your last post. If your barber's ever {booked up|away}, {hit me up|I've got you} at [shop].
Open chair
Quiet days · 32 versions
{Yo|Hey} {firstname}, got a {free|open} chair at [time] {today|tomorrow} at [shop]. {Want it|You want in}? {No stress if not|All good if not}.
Rebook
2 to 4 weeks after a cut · 8 versions
{Yo|Hey} {firstname}! {Been about|It's been} [weeks] weeks since your cut. {Want me to lock in a time|Ready for a refresh}?
Follow-up #1
+3 days, no reply · 8 versions
{Hey|Hi} {firstname}, {just bumping this|circling back} in case it got buried. {All good if not|No pressure}, chair's open when you need it.
Last follow-up
+7 days, no reply · 16 versions
{Hey|Hi} {firstname}, {last one from me|I'll leave it here}! {All good|No stress} if you're sorted. {Stay fresh|Catch you around}!
Make it yours. See every version.
Edit any template below and shuffle through recipients to see exactly what each person would receive.
Wrap options in {curly|braces} to spin them. Paste the template straight into IG Outreach Pro; it's the same syntax.
coach.marissaInstagram
How barbers get replies, not blocks.
- 01
Keep it short
Barbershop DMs that read like a text from a mate get replies. Long paragraphs do not.
- 02
Show your cuts
Point people at your best fades and lineups. Your feed does the selling.
- 03
Target local
Followers of local gyms, sports teams and other shops nearby are your easiest wins.
- 04
Offer a real time
"I've got 4pm Thursday" books more chairs than "come by sometime".
Send these to hundreds of guys nearby. Without typing one.
IG Outreach Pro finds guys nearby by hashtag, by the followers of an account or from your own list, spins a different version of your template for each one, sends from your own account at the pace you set, and follows up until they answer.
- Free plan: 1 campaign, 10 DMs a day, no card
- Same spintax as these templates, so paste and go
- Test Mode, hourly caps and breaks built in
Five customers, on camera. Press play.
Questions
What is spintax?
Spintax is a way of writing several versions of a message at once. Options go inside curly braces separated by a pipe, like {Hey|Hi|Hello}, and one is picked at random for each person. Placeholders like {firstname} fill in the recipient's details. IG Outreach Pro uses exactly this syntax.
Can I use these templates without the extension?
Yes. Pick one option from each set of braces and replace the placeholders by hand. The extension just does that for you automatically, for every person on your list, and follows up on schedule.
Will sending DMs get my Instagram account banned?
Nobody can promise it won't, and automated DMs conflict with Instagram's terms. IG Outreach Pro gives you Test Mode, Safe Start warm-up, an hourly cap, scheduled breaks and automatic opt-outs so you can send carefully. Start slow and read the send log.
Are these templates free for barbers?
Completely. Copy them, edit them, use them however you like. No signup.
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Your next 10 clients are already on Instagram.
Let the extension message them.
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