Buyer opener
First touch · 128 versions
{Hey|Hi} {firstname}! {Saw|Noticed} your post about {house hunting|saving for a home}. {Exciting|Big step}! {Are you|Have you} {at the looking stage|started looking}, or still {saving|planning}?
Instagram DM templates for mortgage brokers
Six DM templates for mortgage brokers and loan officers reaching first-time buyers and movers on Instagram. Spintax varies every message, and none of them quote rates or promise approvals.
6 templates, ready to paste.
Purple is a placeholder the extension fills in. Pink is spintax: one option is picked for each person. Replace anything in [square brackets] with your own details.
First-time help
First-time buyers · 32 versions
{Hey|Hi} {firstname}, I'm a [mortgage broker/loan officer] in [area]. {Lots of|Plenty of} first-time buyers {find the process confusing|aren't sure where to start}. {Happy to answer questions|Glad to help} if you have any, {no obligation|no pressure}.
Call offer
After they reply · 32 versions
{Totally normal|That's really common}! The {easiest|best} first step is a {quick|short} call to {look at your situation|go over the basics}. {Want me to send|Shall I share} a few times?
Agent followers
Followers of a local agent · 16 versions
{Hey|Hi} {firstname}, {saw|noticed} you follow [agent]. Are you {thinking about buying|looking at homes} in [area]? {Happy to help|Glad to answer questions} on the mortgage side if useful.
Follow-up #1
+5 days, no reply · 8 versions
{Hey|Hi} {firstname}, {just bumping this|circling back} in case it got buried. {No pressure at all|Totally fine if not}, happy to help when you're ready.
Last follow-up
+12 days, no reply · 32 versions
{Hey|Hi} {firstname}, {last one from me|I'll leave it here}! If {now's not the time|you're sorted}, {no worries at all|totally get it}. {Good luck with the search|Hope you find the one}!
Make it yours. See every version.
Edit any template below and shuffle through recipients to see exactly what each person would receive.
Wrap options in {curly|braces} to spin them. Paste the template straight into IG Outreach Pro; it's the same syntax.
coach.marissaInstagram
How mortgage brokers and loan officers get replies, not blocks.
- 01
Never quote rates in DMs
Rates and approvals depend on the person. Invite a proper conversation instead.
- 02
Follow your compliance rules
Lending is regulated. Keep messages factual and include any disclosures your rules require.
- 03
Target buyers in planning
People posting about saving for a home or house hunting are early in the process.
- 04
Partner with agents
Followers of local estate agents are often already looking.
Send these to hundreds of home buyers. Without typing one.
IG Outreach Pro finds home buyers by hashtag, by the followers of an account or from your own list, spins a different version of your template for each one, sends from your own account at the pace you set, and follows up until they answer.
- Free plan: 1 campaign, 10 DMs a day, no card
- Same spintax as these templates, so paste and go
- Test Mode, hourly caps and breaks built in
Five customers, on camera. Press play.
Questions
What is spintax?
Spintax is a way of writing several versions of a message at once. Options go inside curly braces separated by a pipe, like {Hey|Hi|Hello}, and one is picked at random for each person. Placeholders like {firstname} fill in the recipient's details. IG Outreach Pro uses exactly this syntax.
Can I use these templates without the extension?
Yes. Pick one option from each set of braces and replace the placeholders by hand. The extension just does that for you automatically, for every person on your list, and follows up on schedule.
Will sending DMs get my Instagram account banned?
Nobody can promise it won't, and automated DMs conflict with Instagram's terms. IG Outreach Pro gives you Test Mode, Safe Start warm-up, an hourly cap, scheduled breaks and automatic opt-outs so you can send carefully. Start slow and read the send log.
Are these templates free for mortgage brokers and loan officers?
Completely. Copy them, edit them, use them however you like. No signup.
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Your next 10 clients are already on Instagram.
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